As a part of the historical Woolrich family stemming back to the early 19^th century, the Woolrich John Rich & Bros line presents classic American fashion but with a twist of modern style. The company has come a long way since John Rich II first opened the Woolrich Woolen Mills in Pennsylvania nearly two centuries ago. After decades of catering to the outdoor lifestyle of the average blue-collar citizen, John Rich & Bros helps to breathe new life into a remarkable heritage brand where practicality meets style. With a focus on adding a touch of sophistication to the style of daily life, the brand still manages to maintain the defining aspects of the Woolrich identity that was first created for American pioneers.

The brand is identified as “a collection of outerwear and sportswear that redefines American style with worldwide design influences”. A quick browse through the current line of John Rich & Bros products and this vision becomes clear. With designs for both men and women, the brand carries a rich history that falls directly in line with the evolution of classic American style. The brand’s themes of this season, such as “Yachting Belle Epoque” and “Private Island”, represent the John Rich & Bros essence of classic simplicity with a mix of vibrant, pastel and washed-out colours. The current collection includes pieces such as a lightweight, military-style jacket for him and nautical-inspired, linen-blend tees for her.

To browse the rest of the line, shop Woolrich John Rich & Bros at Sporting Life today – in stores and online: